Privacy Policy

This Privacy Policy describes how From Fog To Fire Inc. (“From Fog to Fire,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit www.fromfogtofire.com (the “Site”), use any service or product offered through the Site (collectively, the “Services”), or communicate with us. By using the Site or the Services, you agree to this Policy. If you do not agree, please do not use the Site or the Services.

1. Information we collect

Information you provide

We collect information you provide directly to us, including:

• Contact information. Name, email address, and any other information you submit through forms, opt-ins, contact requests, or correspondence.
• Account and program information. If you create an account, register for a program, or join the community, we collect the information you provide during registration and any information you submit while participating.
• Transaction information. If you purchase a product or service, we collect order details and billing information necessary to process the transaction. Payment card information is collected and processed directly by our payment processor (Stripe) and is not stored on our servers.
• Communications. Records of your communications with us, including emails, support requests, survey responses, and program-related submissions.

Information we collect automatically

• Device and usage information. IP address, browser type and version, operating system, device identifiers, referring/exit pages, pages viewed, and approximate location.
• Cookies and similar technologies. See “Cookies and similar technologies” below.
• Analytics data. Aggregated and anonymized data about how visitors interact with the Site.

Information from third parties

We may receive information about you from third parties, including service providers, analytics providers, advertising platforms, and social media platforms when you interact with our content on those platforms.

2. How we use information

We use information to:

• Provide, operate, maintain, and improve the Site and the Services.
• Process transactions and deliver products, programs, and resources you have requested.
• Communicate with you about updates, content, programs, and offers, where permitted by law.
• Respond to inquiries, requests, and support communications.
• Personalize and improve your experience on the Site.
• Measure and analyze usage and trends to improve the Site and the Services.
• Detect, investigate, and prevent fraudulent, unauthorized, or unlawful activity.
• Comply with legal obligations and enforce our terms.

3. How we share information

We do not sell your personal information. We share information only as described below:

• Service providers. Vendors that perform services on our behalf, such as payment processing (Stripe), email delivery, hosting, analytics, customer support, and program delivery (course platform, community platform). These providers are authorized to use your information only as necessary to provide their services to us.
• Advertising and measurement partners. Platforms such as Meta (Facebook/Instagram) and analytics providers may receive limited information to help us measure campaign performance and reach relevant audiences. See “Advertising and analytics” below.
• Legal and safety. We may disclose information when we believe in good faith that disclosure is required to comply with applicable law, legal process, or governmental request, or to protect the safety, rights, or property of any person.
• Business transfers. In connection with a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction. We will provide notice of any such transfer where required.
• With your consent. We may share information for any other purpose with your consent.

4. Cookies and similar technologies

The Site uses cookies, pixels, web beacons, and similar technologies to operate the Site, remember your preferences, analyze use, and (where applicable) deliver and measure advertising. You can configure most browsers to refuse cookies or alert you when cookies are being sent; however, certain features of the Site may not function properly without cookies.

5. Advertising and analytics

We may use third-party advertising and analytics services, including Meta Platforms (Facebook and Instagram) and other analytics providers, to understand site usage, measure the performance of campaigns, and reach audiences who may be interested in our content. These providers may collect information about your interactions with the Site and other sites and services. Information shared with these providers is limited to what is necessary for these purposes and is governed by the privacy policies of the respective providers.

You can opt out of personalized advertising through industry tools, including the Network Advertising Initiative (optout.networkadvertising.org) and the Digital Advertising Alliance (optout.aboutads.info). EU/UK/EEA users may also use European Interactive Digital Advertising Alliance tools.

6. Your choices

• Marketing emails. You can opt out of marketing emails at any time by clicking the unsubscribe link in any marketing email or by contacting us. Transactional and account-related communications will continue.
• Browser controls. Most browsers allow you to control cookies and tracking technologies. Some browsers offer Do Not Track signals; we honor applicable signals where required by law.
• Account information. You may request changes to your account information by contacting us at [email protected].

7. Your privacy rights (United States)

Depending on your state of residence, you may have rights regarding your personal information, including the right to know what we collect, to access and correct your information, to delete your information, to opt out of certain sharing or sales, and to limit use of sensitive personal information. We do not sell personal information as defined under California law and do not knowingly process sensitive personal information for purposes that require an opt-out.

To exercise your rights, contact us at [email protected]. We will verify your request and respond within the time required by applicable law. You may also designate an authorized agent to make a request on your behalf in accordance with applicable law.

8. Your privacy rights (EU/UK/EEA)

If you are in the European Union, the United Kingdom, or the European Economic Area, you have the right to access, correct, update, port, restrict, object to, or delete your personal information, and to withdraw consent where processing is based on consent. We process personal information based on consent, performance of a contract, compliance with legal obligations, and legitimate interests, as applicable. To exercise your rights, contact us at [email protected]. You may also lodge a complaint with your local data protection authority.

9. Children’s privacy

The Site and the Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. The Services are intended for adults aged 18 and older. If you believe a child under 13 has provided personal information to us, please contact us and we will delete it.

10. Data retention

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the purpose for which it was collected. When we no longer need information, we securely delete or anonymize it.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

12. International transfers

We are based in the United States. If you access the Site from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where data protection laws may differ from those in your country. By using the Site, you consent to the transfer of your information to the United States and other countries as described in this Policy.

13. Changes to this Policy

We may update this Policy from time to time. When we make material changes, we will update the “Last updated” date and, where required by law, provide additional notice. Your continued use of the Site or the Services after changes become effective constitutes acceptance of the updated Policy.

14. Contact us

From Fog To Fire Inc.
3400 COTTAGE WAY STE G2 #34990
SACRAMENTO, CA 95825
Email: [email protected]